Americans spend over $150 billion annually on their pets — and the category is growing faster than almost any other consumer sector. European pet brands have strong product quality but face serious hurdles around AAFCO compliance, import requirements, and retail distribution.
Pet food sold in the U.S. must meet AAFCO nutritional standards and FDA regulations. Non-compliant products are refused entry — often without warning.
PetSmart, Petco, and independent pet stores have strict vendor requirements. Without the right introduction, you won't get a meeting.
The U.S. pet e-commerce market is dominated by Amazon and Chewy. Without a platform-specific strategy, European brands get buried.
We size the U.S. pet market opportunity for your specific category and validate your positioning against domestic and European competitors.
We set up your U.S. entity and import structure to minimize duty exposure for both B2C and B2B pet trade sales.
We navigate AAFCO compliance, FDA pet food registration, import requirements, and labeling standards — keeping you on shelf.
We build your U.S. pet channel strategy: Amazon and Chewy launch, specialty retail (PetSmart, Petco, independents), and DTC.
Most of our clients come to us overwhelmed by the complexity of U.S. market entry. They leave our first call with a clear picture of what needs to happen, in what order, and why. That call is free.
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