Built from firsthand experience on both sides of the Atlantic.
VIA is not a traditional consulting firm. We're operators who have built brands, navigated regulatory hurdles, and established businesses in the U.S. — and now we help others do the same.
We bridge the strategic and cultural gap between European innovation and American market scale, providing the execution-level guidance needed to avoid costly entry errors.
Angela started her career in Europe leading commercial strategy and brand execution for global consumer brands. After relocating from Germany to the U.S. in 2016, she built and successfully exited her own CPG brand.
She has since spearheaded U.S. growth as VP Brand U.S. for MORE Nutrition (CVC Capital Partners), served as COO for Glamira, and acted as U.S. Country Manager for Landguth Heimtiernahrung GmbH. She offers an operator-driven perspective on global scaling, bridging the divide between innovation and market impact.